Decision Spine
Reliable Agentic Analytics & AI-Ready Data

Analytics your leadership trusts, human or agent.

Decision Spine helps founders and scaling teams turn messy data, scattered metrics, and unclear reporting into AI-augmented decision systems leadership can actually trust.

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What we do

Advisory for teams that need clarity, not more dashboards.

Start with a single focused engagement or bring us in as your fractional data leadership. Every engagement is scoped to leave you with something durable.

  • Data Foundation

    AI-Ready Data Foundation

    The models, definitions, and governed metric layer an AI analyst can actually answer from. Built, documented, and owned, so the same numbers hold whether a person or a model asks.

  • Agentic Analytics

    Agentic Analytics Clarity Sprint

    A focused build: an AI analyst grounded in your governed metrics, verified examples, and metric tree, so its answers hold up and you see how much each layer of structure buys.

  • Metric Systems

    Metric Tree & KPI System Design

    Define the metrics that actually move your business and connect them into a coherent tree, from north star down to the inputs teams can act on.

  • Leadership

    Fractional Head of Data

    Senior data leadership part-time: strategy, hiring, and hands-on delivery until a full-time leader makes sense.

  • Not sure which fits?

    Start with the smallest useful step.

    Tell us where decisions feel fuzzy and we'll point you to the engagement that helps first.

    Start a conversation
Why Decision Spine

Built for teams where decisions depend on trusted data.

Most teams don't have a data problem so much as a decision problem. These are the standards we hold the work to.

Precision

Exact and rigorous. Definitions, metrics, and models are built to be right, not merely plausible.

Quality & Craft

Clean models, clear reporting, and systems that are a genuine pleasure to operate.

Confidence

Trust built through clarity and reliability, so leadership can act without second-guessing the numbers.

Customer Obsession

We start from your decisions and your customers, then design the analytics backward from there.

Impact Orientation

Data connected to decisions and real outcomes, measured by the calls it improves, not charts shipped.

How we work

From fuzzy to operational, in five deliberate moves.

No sprawling roadmaps. A clear path from murky reporting to decisions your team can stand behind.

  1. 01

    Diagnose

    Map how decisions get made today, which metrics leadership trusts, and where the data quietly breaks down.

  2. 02

    Structure

    Shape the metric tree, definitions, and ownership the business actually needs. Nothing decorative.

  3. 03

    Build

    Implement trusted models, reporting, and analytics your teams can read the same way every week.

  4. 04

    Operationalize

    Wire metrics into review cadences so they drive real, accountable operating decisions.

  5. 05

    Improve

    Refine the system as the business learns, priorities shift, and new questions emerge.

Dmitry Ustimov

Dmitry Ustimov

Limassol, Cyprus

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Who you'll work with

Fifteen years turning messy data into decisions leadership can trust.

I'm Dmitry Ustimov. I've worked every layer between raw data and the decisions it drives, as Head of Data at fintechs like Zeal Group and Coins.ph, most recently leading data engineering at Neko Health, and now building HabiBubble. Decision Spine brings that to founders and scaling teams: one focused engagement, or as your fractional head of data.

Blog

Notes on decision systems.

Practical thinking on metrics, reporting, and data platforms, drawn from advisory work with founders and scaling teams.

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Build the decision spine behind your data.

If your dashboards, metrics, or data platform are not helping leadership make better decisions, let's diagnose where clarity is missing.

Book an intro callhello@decisionspine.com